Partner Content Archive - Page 35 of 119 - Event Marketer
Taking Audiences on Emotional Journeys
How feeling, strategy and artistry can elevate events and experiences. “The Journey
The Purpose Behind Consumer Targeting in Event Marketing
Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top.
Qualitative Metrics You Should Collect from Field Staff
Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative.
Six Reasons You Need Event Content Strategy
In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages. To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events.