Partner Content Archive - Page 44 of 119 - Event Marketer
WHAT’S IN A WORD? A SINGLE WORD CAN MAKE OR BREAK YOUR CAMPAIGN.
The reality of our culture and marketplace today is that words are invented, re-interpreted, blacklisted, made taboo or spread like wildfire.
Opus Agency Hires Three Senior-Level Account Executives
Opus Agency has added three senior-level members to its Account Management team, enhancing the agency’s ability to keep pace with its customers’ ongoing growth in the experiential marketing space.
Brand Perception and Influence Starts Early – Lasts Forever!
The extent to which the general public is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans, and colors.
Top 12 eSports Trends Brands Should Know
Sports marketers gathered last week to discuss the evolution of competitive gaming and what it means for brands. Here's what some of eSports' pioneers and leaders had to say about where the industry is now—and where it's going.