Posts tagged with ‘activation’
Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23
To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths...
Amazon’s Treasure Truck and Focus Features Treat ‘Downton Abbey’ Fans to High Tea
“You’re from Los Angeleez? What on earrrth are you doing here in Brighton? You must be wealthy! Are you married?” That was “Nigel” making small talk with one of the guests at Grand High Tea Experience, Sept. 15 in L.A. He was one of about a dozen costumed actors—half in Edwardian finery and half in...
Three Ideas from Subaru on Producing Zero-waste Events
Subaru of America’s marketing messaging centers around the Subaru Love Promise, and one of those promises is “Subaru Loves the Earth.” While the brand is involved in a number of sustainable and earth-friendly initiatives, for the first time, Subaru aimed its promise at its events, creating for its National Business Conference for Subaru dealers, a...
Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers
To support the launch of earbud company Jaybird’s latest true wireless headphones, Jaybird Vista, the brand designed a three-day experience, July 30-Aug. 1, for fitness influencers, athletes and wellness experts at Montana’s Upper Canvas Glamping Resort near Glacier National Park. The invite-only event included morning altitude runs through picturesque mountain climbs, an afternoon of river...