Posts tagged with ‘activation’
How NBCUniversal Engaged Gen Z at VidCon 2019
If there’s one thing marketers understand about members of Gen Z, it’s that they’re not afraid to speak their mind. NBCUniversal took the concept to heart at VidCon, July 10-13 in Anaheim, CA, where four brands from its portfolio activated around a “Share Your Voice” theme to engage the event’s youthful attendee base. Each of...
Inclusive Events: How Brands are Addressing the Needs of All Attendees
Marketers are taking a more holistic approach to build inclusive environments and actively listen to their audience As businesses continue to incorporate diversity and inclusion strategies into their corporate missions, inclusivity will continue to become more important in the world of events. Successful events will be those that create experiences that welcome and represent all...
How Hostess Proved its Relevance in Snacking with an Experiential Campaign
There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition...