Posts tagged with ‘activation’

November 25, 2019

Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers

How marketers can crack the code on California’s version of GDPR On the heels of the European Union’s General Data Protection Regulation (GDPR), which took effect in 2018, marketers are now tasked with adhering to U.S. privacy regulations under the California Consumer Privacy Act (CCPA). Beginning Jan. 1, 2020, the groundbreaking legislation will secure new...

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November 25, 2019

EM Executive Chat: Six Questions with Visible’s CMO

If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network, it’s likely only a matter of time before you get acquainted. The (newish) brand has been making the experiential rounds throughout 2019, offering pop-ups in New York and Austin, community engagement experiences in its hometown of Denver and fireside chats...

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November 25, 2019

Sponsorships Checklist: Four Tips for Brands on Activating for an Active Crowd

A behind-the-scenes look at the evolution of Tough Mudder’s sponsorship program Nearly 10 years ago, Tough Mudder launched by word of mouth on Facebook, drawing several thousand participants in its first year. Now a platform with five different styles, and over 130 events per year in North America, Tough Mudder cleanly staked its claim early...

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November 19, 2019

#Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course

For many consumers, a wireless provider is just that—a faceless service that powers their phones. Visible, an all-digital service that utilizes Verizon’s network, is trying to shift that narrative through a combination of community engagement and experiential marketing in an effort to cultivate a more intimate relationship between the brand and its clients, as well...

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November 18, 2019

College Football: Inside McDonald’s Touchpoint-rich Magic City Classic Sponsorship

Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title sponsor of the 78-year-old Magic City Classic college football matchup in Birmingham, AL, that commitment extends beyond free food and into students’ lives as well as the local community. The McDonald’s Magic City Classic presented by Coca-Cola, which features a...

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