arcade Archives - Event Marketer

Posts tagged with ‘arcade’

February 22, 2024

NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade

Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance to literally shoot their shot, but as a first-time sponsor, the brand was taking a shot, too.

April 4, 2019

Courting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’

Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year, activating March 8-11 at its first-ever appearance at the festival. The publisher is best known for intense, immersive games like Call of Duty and World of Warcraft, but with the recent acquisition of mobile game publisher King (Candy Crush, Farm...