Posts tagged with ‘art installation’
It’s Gogh Time: Immersive Van Gogh Experience Invites Consumers to Step Inside the Artist’s Works
New Yorkers can step inside a Van Gogh painting this summer, immersing themselves in 30,000 square feet of projection-mapped walls featuring the artist’s most famous and color-rich masterpieces. “Van Gogh: The Immersive Experience,” an all-digital and handsfree exhibit running in New York City’s financial district through October, adds the touch of culture consumers have been...
A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign
Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...
Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns
National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...
Four Steal-Worthy Strategies for an Art-Driven Marketing Event
Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the...