Posts tagged with ‘audience engagement’
Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead
Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. “Storytelling has always been a main component of any great...
EventTech 411: Mobile Audience Engagement Tools
Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.