Posts tagged with ‘audio-centric’

December 21, 2023

Launch Events: Seven Ways Bose Achieves Maximum Impact

Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. So when it came time to unveil its QuietComfort Ultra Headphones, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and...

read more

January 20, 2023

Physical Recreations, Digital Engagements Power USAA’s Army-Navy Game Activation

As the presenting sponsor of the Army-Navy football game since 2009, USAA never approaches each year’s game-day experiential activation the same way. But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign....

read more

May 23, 2022

Audio-centric Activations: Five Strategies Worth a Listen

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |