Posts tagged with ‘Augmented Reality’
adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018
Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed the game at this year’s ComplexCon, held Nov. 3-4 in Long Beach, CA. Armed with an augmented reality shopping experience featuring an autonomous checkout process, the brand aimed...
Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat
Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with...
Our Picks for the Top Brand Experiences at New York Comic Con
More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations...
Cheetos’ Restaurant Returns as the Flamin’ Hot Spot in L.A.
Cheetos has found its niche in culinary experiences. Building upon the success of its pop-up restaurant last year in New York City, the brand opened a Cheetos-inspired restaurant in Los Angeles, Sept. 18-20, in partnership with Chef Roy Choi, designing the space and menu around a Cheetos flavor that’s particularly popular in the L.A. market:...