Posts tagged with ‘auto activation’
Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience
Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided the group needed an in-person community landing point to talk all things high-performance vehicles, via the inaugural ticketed Raptor Rally in September, some 300 vehicle owners registered for an action-packed day of driving experiences, workshops, exclusive Ford announcements, and networking....
Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show
From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was...
Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration
The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...
Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater
To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out,...