Posts tagged with ‘b-to-b events’
How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future
Throughout the last year, Mohawk Flooring North America’s offices and manufacturing facilities remained open, which meant when it was time to showcase the new products and innovations its 20,000 retailers expect each year, the company was prepared to meet the demand, but didn’t have a way to reach them. Important Q1 shows for 2021, like...
Six Ways to Engage Millennials at B-to-B Events
How to capture mindshare among the up-and-coming conference attendee base Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...
Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed
Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is...
Six B-to-B Event Insights from Year Two of eBay Open
With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of...