Posts tagged with ‘b-to-b meetings’

November 15, 2021

How Zeiss Developed a COVID-Safe Bubble to Host its National Sales Meeting

For a b-to-b company that relies on field sales to drive its business, formally recognizing—and energizing—the sales team is paramount. So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. But with a “Lead the Pack” theme, general sessions, breakouts,...

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