Posts tagged with ‘b-to-c event’

February 2, 2021

Peacock Pops Up an 18-Foot SnowSchrute to Highlight New Home of ‘The Office’

To drum up buzz for Peacock’s recent acquisition of the popular comedy series “The Office,” the streaming platform installed an 18-foot snowman modeled after the character of Dwight Schrute in New York City’s Meatpacking District from Jan. 16-18. Comprised of 150 pounds of fake snow and weighing six tons, “SnowSchrute” was easily spotted by passersby,...

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