Posts tagged with ‘booth design’

March 17, 2025

Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health.  Artificial intelligence was front and center at HIMSS25, with announcements about...

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March 11, 2025

Field Report: Top Exhibits at Design & Construction Week 2025 

If you’re tired of designing exhibits within the confines of a brand’s colors, you’ve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Design & Construction Week (DCW) that brings together the International Builders’ Show (IBS) and the...

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March 7, 2025

The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025

“We’re breaking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammy’s Brownies in all their chocolatey gooeyness to showcase the brand’s new transitional wall oven series. LG revealed new branding for SKS at the 2025 National Kitchen &...

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March 5, 2025

How Adyen Leaned on its Partner Ecosystem to Entice Retailers at NRF 2025

If you’re going to demonstrate the power of “unified commerce,” you’ve got to have a unified event strategy to match. Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment...

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February 19, 2025

Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows

Pink recycled leather jackets and feather clutches were just some of the trending pieces at MAGIC, Project and Sourcing at MAGIC, organized by Informa Markets, that brought the fab fashion and lifestyle vibes Feb. 10-12 to the Las Vegas Convention Center. These shows are all about a unique blend of vibe and business. While there...

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