Posts tagged with ‘brand-artist collaboration’
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.
Intel’s Encore AI Exhibit: Four Lessons on Harnessing Immersive Event Spaces
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience, to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint...
Metaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation
In our follow-up conversation with State Farm and iHeartMedia, brand executives share the challenges and opportunities of marketing in the metaverse.
Top Five Engagements from the ‘Bowie 75’ Experience
In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan....