Posts tagged with ‘brand community’
10 Lessons Wyman’s Learned About Brand-building During its Second Mobile Tour
Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its second-ever mobile tour, can attest to. From June to October, the brand was on the road in its blueberry-covered Bee Wild Mobile, and for the first time, ventured beyond its home state of Maine. Along the journey, Wyman’s hit different...
Executive Q&A: Visible’s CMO on Creating a Singles Registry, Fostering Community and Going Digital
The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star of “Schitt’s Creek,” Daniel Levy,...