Posts tagged with ‘Campari’

October 3, 2022

Four Ways Campari Took a Values-driven Approach at Tales of the Cocktail

Like a stiff drink, Campari descended on New Orleans for the Tales of the Cocktail conference with a robust set of experiential ingredients that ultimately yielded plenty of buzz. The spirits giant and an army of 15 brands from its portfolio took over the renowned industry show with events and activations built to drive engagement,...

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September 26, 2022

How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference

From the Super Bowl to the Oscars, nearly every industry has a tentpole event that shines a spotlight on the best in the biz. Within the spirits industry, that occasion is New Orleans-based Tales of the Cocktail (TOTC). Over the summer, the global conference made its post-pandemic return to live with a range of educational...

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