Tag: career tips

Letting go and trusting the process can be hard for event profs, particularly those who identify as Type A, but Melissa Vilders says they’re essential habits to managing the chaos and stress that events can produce. Over the course of her 15-plus-year career in event marketing, Vilders, director-events strategy and experience for SAP Global Events, […]

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. At the tech brand, she moved from event manager to director-global events before becoming an event executive. […]

Ask any event marketer how they landed in this industry and most will say they kind of “fell into” it. Degree programs focused specifically on the experiential marketing discipline haven’t existed, with many universities only offering one-off classes on the subject.

Embracing skills born from the pandemic is a path forward More than 18 months have passed since the pandemic irreparably altered the world of experiential marketing. Seemingly overnight, event professionals were required to learn brand-new skills and disciplines, from high-caliber virtual event production to influencer marketing to keeping up with COVID-19 safety protocols that vary by […]