Posts tagged with ‘cause marketing’
Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to...
Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents
Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live, arming families with the fundamentals of online citizenship and safety via an art gallery-style experience in New York City (MKG handled). Considered a driver’s course for internet safety, the event operated around Be Internet Awesome’s five pillars: Smart, Alert, Strong,...
Cora Engages Women’s March Attendees with a Luxury Bathroom Experience
Even amid the Nikes and Patagonias of the world, it takes guts for a brand to voice its political opinion. At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora did just that. Armed with a sponsorship and a mission, the brand took advantage of its presence in Freedom Plaza to sample...
McDonald’s Beat of My City Initiative Blends Music with Cause Marketing
Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in...