Posts tagged with ‘cause marketing’
State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball
State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...
Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year
State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their...
Citi Ties Giving into Hashtag Use at Taste of the Nation
Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food,...
March of Dimes’ First Experiential Activation Helps Drive an 80th Anniversary Rebranding
March of Dimes, like most nonprofits, has through the years relied on a traditional calendar of galas, dinners and auctions to support its awareness and fundraising missions. But for its 80th anniversary, and as part of a holistic rebranding of its organization, the nonprofit, which fights for the health of women and babies, went in...