Posts tagged with ‘cause marketing’
Thomas’ Enlists Local Consumers, Nonprofits and Businesses for Trail Cleanup
The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains to hike and explore. Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. For the second...
Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’
Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. Following the acquisition of Investors Bank and HSBC’s East Coast branches in...
How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience
Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental...
Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a...