Posts tagged with ‘cause marketing’
How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City
‘Tis the season for giving, and digital financial services brand Ally pulled out all the stops to brighten New Yorkers’ spirits by anonymously picking up their tabs at various venues around the city on Nov. 20 to illustrate why “life is better with an ally.” Recipients were given just one hint: small cards inviting them...
An Excerpt from ‘Brand Hacks’: How Brands With a Higher Mission are Ousting the Competition
Trends fade away but meaningful brand moments can last a lifetime. In “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning” (PowerHouse Books, 2021), consumer psychologist and market research professor at UCLA Dr. Emmanuel Probst reveals why marketing campaigns built around fads often fall flat. Instead, he argues, the most successful...
Cause Marketing: Coors Banquet Elevates its ‘Protect Our West’ Initiative with a Hybrid Benefit Concert
Over the last 20 years, 13 states have recorded their worst wildfires in history, and the threat of widespread wildfires is only progressing. It’s why Coors Banquet, which has deep roots in the Western U.S., has been raising funds for the Wildland Firefighter Foundation (WFF) for the last eight years. But amid one of the...
Common Ground: Stand Together Talks Immigration On National Pop-Up Tour
Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. The interactive experience is in Dallas this month at the George W. Bush Presidential Center, timed with the former president’s book and portrait exhibit, “Out of Many, One: Portraits of America’s Immigrants” to support the ongoing...