Posts tagged with ‘cause marketing’
Cause Marketing: Coors Banquet Elevates its ‘Protect Our West’ Initiative with a Hybrid Benefit Concert
Over the last 20 years, 13 states have recorded their worst wildfires in history, and the threat of widespread wildfires is only progressing. It’s why Coors Banquet, which has deep roots in the Western U.S., has been raising funds for the Wildland Firefighter Foundation (WFF) for the last eight years. But amid one of the...
Common Ground: Stand Together Talks Immigration On National Pop-Up Tour
Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. The interactive experience is in Dallas this month at the George W. Bush Presidential Center, timed with the former president’s book and portrait exhibit, “Out of Many, One: Portraits of America’s Immigrants” to support the ongoing...
Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up
Inspired by user data that showed searches for “Sunday reset routine” have increased sevenfold and “destressing tips” have risen 12-fold, Pinterest launched a hybrid experience, “Havens: Invest in Rest” timed to honor World Mental Health Day on Oct. 10. The program helped introduce consumers to Pinterest’s Compassionate Search tool that directs people to stress-busting, mood-lifting...
Six Recent Mobile Tour Strategies That Drove Results
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events.