Posts tagged with ‘CLIF Bar’

Going Solo: What Drives Brands to Take the Leap into Proprietary Events

Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music festival that attracts the millennial audience they’re trying to reach, or a sporting event that draws thousands into a stadium—and their on-site activation.

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CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival

Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock...

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