Posts tagged with ‘Coca-Cola’
Five Ways to Leverage the Cameo Platform to Personalize Engagement
If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages...
Inside Three Digital Guinness World Record Campaigns
As brands grapple to find clever virtual engagement strategies in the absence of live events, stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...