Archive

Tag: Coke

  • coke-ice-house-houston-rodeo-2022 featured
    B-to-C Events

    Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

    They say everything’s bigger in Texas, and to celebrate the 90th anniversary of the Houston Livestock Show and Rodeo—and its 30th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. The larger-than-life, open-air footprint served as a destination where attendees of all […]

  • cameo-mothers-day-1
    B-to-C Events

    Five Ways to Leverage the Cameo Platform to Personalize Engagement

    If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages […]