Posts tagged with ‘Comic-Con activations’
SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the...
How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con
FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a...
Live From San Diego: Six Can’t-miss Comic-Con Activations
We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year...
Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards
Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs. What reverse activations offer best is a highly personal...