Posts tagged with ‘community event’
Three Ideas to Leverage Local Businesses for Your Events
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach,...
Propel Evolves its Live Events in the Fitness Space with a Hyper-local Strategy
Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.
Thomas’ Enlists Local Consumers, Nonprofits and Businesses for Trail Cleanup
The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains to hike and explore. Tapping into this community’s passion for the outdoors, Thomas’, a brand of English muffins and bagels owned by Bimbo Bakeries USA, returned to the region to engage consumers during two trail cleanup events. For the second...
The Gouda Life: Inside Wisconsin Cheese’s Virtual Sampling Event at SXSW
When Wisconsin Cheese activates at SXSW, the brand goes big. Real big. In 2018, it built the world’s largest cheese board, spanning 70 feet and featuring more than 2,000 pounds and 100 different types of cheese, all made with Wisconsin milk.