Posts tagged with ‘COVID-Friendly’
How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event
Salesforce’s Dreamforce returned Sept. 21-23, at Moscone Center in San Francisco, one of the city’s largest in-person events held since COVID-19 began. Themed as a “global family reunion,” the hybrid event offered panels hosted by Soledad O’Brien, cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and...
How Chaco is Activating its Postponed Mobile Tour With COVID-era Tweaks
What a difference a year can make. In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. A year later, the brand is on the road activating its original tour concept across the U.S., delivering the kind of comeback story...
Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show
There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure...
Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash
At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its...