Posts tagged with ‘culinary experience’
Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers
Wine and cheese pair well, of course, but Castello cheeses found a way to express the creative nature of its recipes by pairing its crafted cheeses with crafted beer in a sampling experience that invited consumers of food and jazz festivals this summer to “Hoptimize Their Love of Cheese.” The Castello Biergarten sampling activation, held...
Knorr Touts Home Cooking With Social Media Deliveries and a Pop-up Farm Stand
Cooking at home is on the rise, but the majority of today’s busy consumers don’t have time to spend hours in the kitchen whipping up complex recipes. It’s the concept that drove CPG brand Knorr to create its new One Skillet Meals. The meal starter kits allow home cooks to add their own protein and...
Cheetos Thinks Outside the Bag with Chef Anne Burrell and The Spotted Cheetah Pop-Up Restaurant
The Spotted Cheetah, a Cheetos pop-up restaurant that opened in New York City’s Tribeca neighborhood Aug. 15-17 at the close of Restaurant Week, is the latest in a series of activations designed to extend the Cheetos brand experience beyond just digging into a bag of the crunchy cheese puffs. When a product has been around...
Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes
The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead...