In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.
Taste of Home is renowned for its long-running Cooking School tour, but the publication took the concept to the next level this year with a reimagined experience dubbed Taste of Home LIVE.
American Airlines this summer will introduce a new Flagship First Dining experience at JFK’s Terminal 8 that will feature regionally-inspired and locally-sourced food and wine for its premium and elite customers traveling on qualifying itineraries. To give media and influencers a sneak preview of the new sit-down dining service—a first of its kind among U.S....