Posts tagged with ‘data security’
Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers
How marketers can crack the code on California’s version of GDPR On the heels of the European Union’s General Data Protection Regulation (GDPR), which took effect in 2018, marketers are now tasked with adhering to U.S. privacy regulations under the California Consumer Privacy Act (CCPA). Beginning Jan. 1, 2020, the groundbreaking legislation will secure new...
2019 Roundtable: Data and Experiences
The impact of data on the event industry—and the impact of the event industry on data—has become a white-hot topic.
Data Security and Events: Seven Tips for Building a Bulletproof Strategy
The majority of event marketers will tell you that keeping attendees physically safe is at the top of their priority list, but when it comes to protecting attendees’ personal data, the industry has some work to do. There’s an inherent risk in collecting personal information from consumers, and while data security is on most event...