Posts tagged with ‘data’
Diversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.
Research: 15 Data Points on the State of Experiential and Where It’s Headed
If the data has anything to say about it, experiential marketing is back on track in a big way.
Study: What Gen Z Really Wants, and Why Marketers Should Care
Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...
Virtual Events: How Event Marketers are Overcoming Eight Pain Points
During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...