Posts tagged with ‘diversity’

July 5, 2021

12 Takeaways from the Virtual Editions of EMS 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next...

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June 21, 2021

Eight Cause Marketing Activations That Reflect Consumers’ Shifting Priorities

Brands have leveraged cause marketing tactics to earn consumer loyalty for years, recognizing that younger generations in particular make purchase decisions based on a company’s ethos and whether its values align with their own. The most successful brands have walked the walk by supporting causes not with their words, or even donations, but with action....

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