Posts tagged with ‘dog-friendly events’
Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’
There are brand collaborations that make headlines, and there are brand collaborations that make sense. In the case of Milk-Bone and Jif’s latest venture, both circumstances apply. The two J.M. Smucker-owned companies recently teamed up to create new Peanut Buttery Bites dog treats, then leaned into collab and drop culture to promote the product with...
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
How Canine Wellness Brand Get Joy Saved New York City’s Beloved Halloween Dog Parade
When the 33rd annual Tompkins Square Halloween Dog Parade in New York City was canceled earlier this fall due to permitting challenges and rising costs, dog wellness brand Get Joy wasn’t just going to roll over.
Purina Shares Six Tips for Designing Dog-friendly Experiences
If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A tidal wave of pet adoption gripped the U.S. during the pandemic, and now that the world has reopened, pet parents are seeking to participate in experiences that accommodate their furry companions. And brands are starting to deliver. Look no further...