Posts tagged with ‘drive-thru’
Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash
At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its...
Photo Tour: Inside OGX’s Love-Themed Drive-Thru Car Wash
What do Angelenos love more than just about anything? Their cars. And in these times of social distancing, cars have become even more important to consumers seeking to safely venture from their homes. So, when it came time for shampoo brand OGX to promote three new haircare products to Los Angeles residents ahead of Valentine’s...
FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash
Ahead of the fourth season premiere of “Snowfall,” a crime drama set in 1980s Los Angeles during the first crack cocaine epidemic, FX activated an experiential drive-thru car wash that would provide consumers with a useful service while driving tune-in among new and existing viewers. Held over the weekend, Feb. 19-21, at the real-life NCM...
Abrams Books Promotes the Latest ‘Diary of a Wimpy Kid’ Novel with a Drive-thru Pool Party Tour
The pandemic has left many kids feeling trapped for the better part of nine months, so to offer them a much-needed escape and promote the latest novel in Jeff Kinney’s “Diary of a Wimpy Kid” series, publisher Abrams Books launched a drive-thru pool party-themed experience that traveled to 17 cities along the East Coast in...