Posts tagged with ‘e.l.f.’
‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace
A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in...
How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University that merges...
The Brief: Sweet Escapes and Symphonies of Spirits
This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.
How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change”; it aimed to foster systemic change, too.