Tag: EDM

  • Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
    B-to-C Events

    Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash

    If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in […]

  • Bacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
    B-to-C Events

    Bacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative

    Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]