Posts tagged with ‘esports’
State Farm Q&A: On Entering the Esports Business as a Non-endemic Brand
For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the Overwatch League as well as a sponsorship of the incredibly popular professional Fortnite streamer, DrLupo. The brand was also the first...
Nielsen’s Esports Global Managing Director Dishes on Data, Diversity and Events
Non-endemic brands have been challenged with carving out space for themselves within esports, but based on fresh data from Nielsen, many are finding their way. Nielsen just-released its “Esports Playbook for Brands,” a guide for brands exploring sponsorship or advertising relationships with key stakeholders in the esports ecosystem, which reports a 13 percent year-over-year increase...
Host Michele Morrow on Diversity, Industry Growth and Event Trends in Esports
Esports broadcasters have a unique perspective on the space. They’re not only calling the plays, and examining the teams and strategies, they’re observing and speaking directly to esports audiences, live or streaming. So, we sat down with Michele Morrow, broadcast host, actor and producer, and a member of the Board of Advisors for our 2019...
SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter
From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...