Posts tagged with ‘Essence Festival’

30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the...

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Essence Fest 2023: Inside its Top 10 Experiential Activations

The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that...

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