Posts tagged with ‘Event Agency’
College Football: Inside McDonald’s Touchpoint-rich Magic City Classic Sponsorship
Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title sponsor of the 78-year-old Magic City Classic college football matchup in Birmingham, AL, that commitment extends beyond free food and into students’ lives as well as the local community. The McDonald’s Magic City Classic presented by Coca-Cola, which features a...
Experience Design: Six Colorful ComplexCon Booths That Were Worth the Hype
To experience hype culture in its most concentrated form, EM went to ComplexCon, an annual curated streetwear marketplace, culture festival and art experience in Long Beach, CA, from Nov. 2-3. More than 200 brands and artists set up shop for an audience of streetwear enthusiasts hoping to grab the latest sneaker drops, check out apparel...
Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon
ComplexCon, an annual festival and streetwear convention that descends upon California’s Long Beach Convention Center each year, fuses elements of pop culture, fashion, music, sports and food for some 60,000 attendees seeking the latest drops and exclusive merch that hype culture has to offer. EM was on site this year, Nov. 2-3, to get a...
Omen by HP Shifts its Focus from Competitive to Casual Gamers at TwitchCon
After several years of marketing primarily to competitive gamers, Omen by HP has shifted its focus to include casual gamers. To showcase this point of view for the first time in the U.S., HP created the Omen Gaming Lab Test activation at TwitchCon in San Diego, Sept. 27-29. The 3,025-square-foot space featured seven different challenges...