Posts tagged with ‘Event Marketer Magazine’
Colossal Clusterfest: Comedy Central Brings Three Classic Comedy Series to Life
Large-scale music festivals abound these days, but as its consumer data continued to indicate a desire for more comedy-based experiences, Comedy Central set its sights on showcasing the broad world of humor through a festival of its very own. And so, the inaugural Colossal Clusterfest, co-created with Superfly and held June 2-4 at the Civic...
Trend of the Week: Coffee Talk
How an increase in coffee consumption is brewing a new experiential trend…
Three Lessons in Launch Events From Perrier’s Pop-Up
Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new...
Street Stunts Give New Yorkers a Taste of Alabama
Through street stunts and an interactive activation, the Alabama Tourism Department set out this summer to educate New Yorkers, and beyond, about all that Alabama has to offer. (Did you know that no out-of-state corporations own property along its Gulf Coast beaches? Or that Frank Stitt’s Highlands Bar and Grill in Birmingham has been a...