Posts tagged with ‘Event Marketer’
Training Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or so they think.
Tequila CAZADORES Taps Into Taco Tuesday and Hispanic Heritage Month With the Bodega Bites Event Series
Tapping into the red-hot Taco Tuesday trend, Tequila CAZADORES is spicing up three major markets with its Bodega Bites event series. As other brands latch onto fleeting culinary concepts (looking at you, Unicorn Frappuccino), the brand is paying homage to tradition and true craftsmanship with an authentic bodega experience and curated taco dishes served up...
Six Ways to Engage Millennials at B-to-B Events
How to capture mindshare among the up-and-coming conference attendee base Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce,...
Citi Treats Cardmembers to a Curated Dining Experience at One World Observatory
It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint....