Posts tagged with ‘Event Marketer’
Wholly Guacamole’s Summer Sampling Tour Dips into a Fresh Target Audience
MegaMex Foods’ Wholly Guacamole brand this summer hit the road on a sampling tour designed to highlight the versatility of its product and serve up brand engagements to entice a slightly older demographic. The tour, which kicked off in Chicago at Navy Pier on June 14 and wrapped in Seattle at Seattle Center on Aug....
Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More
Many people won’t know exactly what to expect on Monday, Aug. 21, when the total solar eclipse makes its way across the U.S. We’ve been told that birds will stop chirping, the temperature will go down, the land will darken. Shards of sunlight, the ones we’re not supposed to look at with our naked eye,...
Engaged: How Three Brands are Disrupting the $50 Billion Wedding Industry
Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing...
HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked...