Posts tagged with ‘Event Marketer’
Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show
For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show”...
Q&A: Inside the Inaugural Google Cloud Next Conference
Plenty of professionals nod along when terms like “machine learning” and “cloud computing” come up, but the truth is, most people don’t have a firm grasp on what these technologies do and how they can be applied to solve modern business challenges. Enter: Google Cloud Next. The inaugural user conference, held March 8-10 in San...
Propel Adds Live Music to its Co:Labs Fitness Events
Propel is continuing the momentum started last summer when it promoted the reformulation of its electrolyte-rich flavored water product with fitness events surrounding trendy exercises in New York City and Los Angeles. This year, Propel is relaunching its Co:Labs fitness events, tying in live music and a fresh collaboration, and punctuating the season with the...
EMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part...