Posts tagged with ‘Event Marketers’
Hunter’s Multisensory Greenhouse Experience Transports New Yorkers to the Scottish Highlands
Think of New York City’s bustling Grand Central Terminal and chances are, rolling mist and the scent of moss are nowhere near top of mind. But for four days in October, British heritage brand Hunter, famed for its rubber wellies, aimed to bring the serene landscape of the Scottish Highlands to life with a multisensory...
Live From EventTech 2017: What You Missed on Day Three
They say what happens in Vegas, stays in Vegas, but from an event marketing perspective, we hope that’s not the case. We all just learned too much about the latest event technology—from VR to AR to AI to data collection and so much more—for it to remain here. And we’re hoping that’s the case for...
Live From EventTech 2017: What You Missed on Day Two
The marketing technology conference of the year kicked off day two bright and early at 6:30 for ambitious attendees who took on the optional 5k Wake Up Run around some of Sin City’s top destinations. Then it was over to breakfast, where attendees munched on bacon and eggs, networked with fellow industry insiders and checked...
Live From EventTech 2017: What You Missed on Day One
It was 62 and sunny in Las Vegas on Monday, not too shabby for the hundreds of EventTech attendees who flew in from all over the country to kick off the industry’s biggest—and only—marketing technology conference. And we didn’t just kick it off with bagels and coffee. In the wee hours of the morning, more...