Posts tagged with ‘Event Marketers’
Fans of Amazon Prime Video’s “The Tick” Engage With a Sassy AI-Powered Watercraft at New York Comic-Con
Hot off of its San Diego Comic-Con activation, Amazon Prime Video plunged deeper into the hero universe at New York Comic-Con (Oct. 5-8) with a larger-than-life activation that promoted its new series “The Tick.” The experience gave fans the chance to step into and interact with a life-sized replica of Dangerboat, the sassy, artificial intelligence-powered...
Five Tools to Collect Data Faster and Smarter
Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade.
50 Million Impressions: Five Ways Freeform Made an Impact at Comic-Con
Racking up more than 50 million organic impressions on its platforms and earning the number three spot on social media for one of its shows at New York Comic-Con, Freeform, the Disney-owned network formerly known as ABC Family, was on to a winning strategy. Freeform’s activation, located on a high-traffic corner directly across the street...
Le Méridien Celebrates International Coffee Day With a Parisian Pop-up Café and Global Activations
If there’s one thing the world can agree on, it’s that coffee is worth celebrating. And for luxury hotel brand Le Méridien Hotels & Resorts, whose 100-plus properties each boast a coffee “Hub,” that’s an understatement. So to showcase its commitment to coffee culture and promote three of its newest locations on International Coffee Day...