Posts tagged with ‘Event Marketers’
Stunts: Ally Bank’s Drone Delivers Phone Chargers to Mall Shoppers
One way to gain a little attention in the marketplace? Launch a drone decked out in your brand colors and logo in a busy shopping mall. That’s exactly what Ally Bank did on Oct. 7, the Saturday before National Online Bank Day, which took place the following Monday. The point? The drone delivered free phone...
Salsa Brand LA VICTORIA Celebrates 100 Years With Private Culinary Events and Traditional Sampling
It’s no easy feat capturing the essence of modern West Coast living, but salsa brand LA VICTORIA managed to pull it off just in time for its 100th anniversary. The brand, which introduced the first jarred salsa product to the U.S. in 1917, paid homage to its heritage and celebrated its modern ethos over the...
Nature Valley Turns Parking Spaces into ‘Parklets’ to Boost its National Parks Partnership
General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation Association (NPCA), but this year, for the first time, it took its message to the streets—literally. On Sept. 15, the brand activated miniature “parklets” in metered parking spaces in Boise, Portland, Seattle and San Francisco. The activations aligned with National...
AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event
What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in...