Posts tagged with ‘Event Marketers’
Event Marketers Embrace the Total Solar Eclipse: Autos, Mattresses, Bananas and More
Many people won’t know exactly what to expect on Monday, Aug. 21, when the total solar eclipse makes its way across the U.S. We’ve been told that birds will stop chirping, the temperature will go down, the land will darken. Shards of sunlight, the ones we’re not supposed to look at with our naked eye,...
Engaged: How Three Brands are Disrupting the $50 Billion Wedding Industry
Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing...
HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked...
Toyota’s Hotel Tacoma Adventure Influencers Land on the Oregon Coast
Toyota’s Hotel Tacoma returned once again this year, landing on Cape Lookout on the Oregon Coast, a location that allowed for a wide range of activities and experiences designed to get adventure influencers to go outside and play, as well as to off-road in a new Tacoma truck through the Siuslaw Forest. For four days...