Posts tagged with ‘Event Marketers’
Demographics: Three Insights for Event Marketers From Nielsen’s Gaming Report
New gamers are influenced most by their friends and family, while established gamers are influenced most by interest in a game. It’s one of many insights featured in Nielsen’s eighth annual Games 360 Report 2017, a study of gamers, habits and influence. For marketers, a key takeaway in the report is that there are far...
No Brand Ambassadors. No Samples. Inside Kashi’s Expo West ‘Anti-Booth’
As the world becomes increasingly more health-conscious, certification standards like USDA Organic or Non-GMO are becoming a regular part of our vernacular.
Auto Shows: Six Lessons on Design, Engagement, Technology and Storytelling
The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with...
Taste of Home Cooks its Reimagined Culinary Event Series to Perfection
Taste of Home is renowned for its long-running Cooking School tour, but the publication took the concept to the next level this year with a reimagined experience dubbed Taste of Home LIVE.